> ## Documentation Index
> Fetch the complete documentation index at: https://docs.telli.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Branded Calling

> Show your verified business name on recipients' phones during outbound calls

Branded Calling shows your verified business name on recipients' phones when your telli agents make outbound calls from assigned numbers. It adds your business name to the caller identity; your [outbound phone number configuration](./phone-numbers) still determines which number telli uses.

## Eligibility

<Warning>
  Branded Calling is available only for active, telli-managed phone numbers.
  Imported SIP numbers cannot be added.
</Warning>

A phone number must match the country of the registration and can belong to only one Branded Calling registration at a time.

## Request Branded Calling

<Steps>
  <Step title="Open Branded Calling">
    Go to **Phone numbers** > **Verifications** > **Branded Calling**.
  </Step>

  <Step title="Message telli">
    Select **Add Branded Calling Registration**, then select **Message us**. telli guides you through manual onboarding and tells you when the registration is ready.
  </Step>
</Steps>

## Registration statuses

| Status             | What it means                                    | Your action                             |
| ------------------ | ------------------------------------------------ | --------------------------------------- |
| **Pending Review** | The registration is waiting for review.          | No action is required.                  |
| **In Review**      | The registration is being reviewed.              | Follow telli's guidance.                |
| **Rejected**       | The registration could not be approved.          | Message telli to review the next steps. |
| **Approved**       | The registration is ready for number management. | Add or remove matching phone numbers.   |

## Assign or remove phone numbers

You can manage phone numbers after the registration is approved.

<Steps>
  <Step title="Open number management">
    Go to **Phone numbers** > **Verifications** > **Branded Calling**. Open the registration's **Actions** menu, then select **Manage numbers**.
  </Step>

  <Step title="Change the assigned numbers">
    Add or remove telli-managed phone numbers from the same country as the registration. A number assigned to another registration does not appear under **Available Numbers**.
  </Step>
</Steps>

Review of a new number assignment can take 24-48 hours. Removal can also take 24-48 hours.

## Verify Branded Calling

After the 24-48-hour assignment review, allow up to two more hours for the display name to update. Then place an outbound test call from the assigned number.

### Use different display names

Each registration has one display name. Request a separate registration when different brands, teams, or campaigns need different names. Assign each outbound number to the registration whose name it should show.

## Limits

| Item                 | Limit                                             |
| -------------------- | ------------------------------------------------- |
| Eligible numbers     | Active, telli-managed phone numbers               |
| Imported SIP numbers | Not supported                                     |
| Registration country | Must match the phone number country               |
| Number assignment    | One Branded Calling registration per phone number |
| Number management    | Approved registrations only                       |
| Assignment review    | Up to 24-48 hours                                 |
| Display propagation  | Up to two hours after review                      |
| Removal              | Up to 24-48 hours                                 |

## Troubleshooting

### The registration does not appear

Selecting **Message us** starts manual onboarding; it does not create the registration immediately. Continue the support conversation with telli.

### A phone number cannot be managed

Confirm that the registration is **Approved**, the number is managed by telli, and both use the same country. Also check whether the number is already assigned to another registration. Message telli if you still cannot manage it.


## Related topics

- [Phone Numbers](/platform/phone-numbers.md)
- [Changelog](/changelog.md)
- [Auto-dialer & Calling Strategy](/cookbooks/auto-dialer/overview.md)